News

HERITAGE

Introducing the 2026 Reda From Sheep to Shop Interns

From the sheep farms of the Southern Hemisphere to the textile districts of Biella, the Reda “From Sheep to Shop” internship continues its mission of shaping the next generation of wool ambassadors.
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HERITAGE

Fashion’s Chessboard: The Story of Houndstooth

Known in English as “houndstooth”, and literally meaning “hen’s foot” in French, this iconic pattern changes namen when it scales up, becoming pied de coq.
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HERITAGE

The difference between Damier, Madras and Prince of Wales

Three patterns, three stories: Damier, Madras and Prince of Wales
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HERITAGE

When Fabric Enters the Game: Reda & M.J. Bale x Wallabies

Performance begins long before stepping onto the field. In collaboration with M.J. Bale, we brought our Reda Active fabrics into a new context: the uniforms worn by the Wallabies during official appearances, events, and international travel.
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HERITAGE

ANTI-UNIFORM: one valley, many identities

ANTI-UNIFORM was conceived as a photographic narrative of the territory in which Reda has had its roots since 1865: a valley where time does not stand still, but flows to the rhythm of daily work.
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HERITAGE

THE GOAT M15: a Sport-Luxury vision inspired by sailing

The image that best tells the story of the new THE GOAT M15 fabrics is that of a sailboat cutting through the waters of Lake Maggiore.
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HERITAGE

Milano Unica: Reda presents the Spring/Summer 2027 collections

Reda presents a visual and material journey through heritage, territory, and textile innovation.
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HERITAGE

GENESIS – A New Idea of Made to Measure

Imagine touching a fabric and instantly visualizing the suit you could create from it. The folds, the light, the silhouette: everything takes shape before your eyes, as if the sartorial thought had found a new way to reveal itself.
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HERITAGE

Concluding Our Journey: From Sheep to Shop at Reda

Every journey has its final chapter. But the true value lies in what we carry forward. Months ago, we welcomed two young interns, Abigail and Lily, inviting them to explore the heart of Reda’s production process, step by step.
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HERITAGE

The intersection of technology and creativity: “From Sheep to Shop” part 3

The journey continues for the young talents shaping the future of wool. Our internship program “From sheep to shop” offers not just insight, but real, hands-on experience at the heart of Reda’s craftsmanship.
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HERITAGE

The Journey goes on: “From Sheep to Shop” Interns discover Reda

REDA welcomes you to the second chapter of “From Sheep to Shop”, the five-month Internship Program designed to bring the next generation of wool ambassadors on a journey across Reda’s supply chain.
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HERITAGE

Introducing the 2025 Reda "From Sheep to Shop" Interns: Lily & Abi

REDA is proud to present the 2025 edition of the “From Sheep to Shop” Internship Program, a five-month immersive journey that explores every stage of Reda’s vertically integrated wool supply chain.
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HERITAGE

Massimo Monteforte x Reda

There are meetings from which, like sparks, new visions are born. Just like the one between Reda and Massimo Monteforte, a designer with innovative ideas, far from the classic canons.
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HERITAGE

Milano Unica: Reda presents the Fall Winter 2026/27 collections

On the occasion of the 41th edition of Milano Unica, Reda celebrates its 160th anniversary with two new collections designed to redefine the concept of elegance and performance in the textile world.
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HERITAGE

Milano Unica: Reda presents the Spring Summer 2026 collections

On the occasion of the 40th edition of Milano Unica, Reda inaugurates the celebrations for its 160th anniversary with two new collections designed to redefine the concept of elegance and performance in the textile world.
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HERITAGE

Reda Masterpieces wins ICMA Gold Prize.

When talent, passion and creativity come together, the results are always surprising.
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Introducing the 2026 Reda From Sheep to Shop Interns

Fashion’s Chessboard: The Story of Houndstooth

The difference between Damier, Madras and Prince of Wales

When Fabric Enters the Game: Reda & M.J. Bale x Wallabies

ANTI-UNIFORM: one valley, many identities

THE GOAT M15: a Sport-Luxury vision inspired by sailing