When talent, passion and creativity come together, the results are always surprising. The Reda Masterpieces campaign, created in collaboration with MM Company, won first prize at the prestigious ICMA Awards (International Communication Media Awards): a highly coveted international award for insiders in the world of communication, aimed at rewarding the most significant, innovative and engaging projects.

The campaign consists of three episodes, each dedicated to one of the brand's key values: sustainability, design and innovation. Each episode consists of a short film made entirely in 3D Art, a truly immersive contemporary visual experience that celebrates the essence of the brand.

The campaign was distributed both online with an impactful digital marketing project and offline.The bridge between the digital and physical worlds was represented by Mira, the brand's mascot, who was transformed into a real statue displayed at Reda's booth at Milano Unica.