Reda 1865 is the division dealing with classical and sartorial fabrics production, designed to enhance the style and elegance of modern man

Reda Active division deals with high performance fabrics production, which are perfect to enhance body movements and daily challenges

Reda Flexo division is specialized in producing smart stretch fabrics, made of a new generation polymer, with low environmental impact

Rewoolution division produces Reda’s activewear line, offering technical clothing in pure Merino wool designed for sports and leisure time

Reda farms in New Zealand ensure the quality of raw materials and the transparency of production process, in order to offer excellent pure Merino wool fabrics, while respecting the environment and the animals

Founded as the first Italian e-commerce platform dedicated to men's Made-to-Measure elegance, today Lanieri offers a unique customer experience that seamlessly bridges the gap between the online channel and the atelier, successfully combining technologica

Tailoor is the AI-powered 3D phygital platform that enables to offer unique, personalized experiences. The solution allows to increase the sales and the involvement of customers thanks to innovative solutions.