From Sheep to Shop: Understanding Transformation

Three people load blue and black yarn cones onto a large industrial creel in a textile factory.

One month into the Reda From Sheep to Shop internship, the journey has moved beyond introductions.
After discovering the people, places and processes that shape Reda’s vertically integrated supply chain, interns Theo Blatcher, Ella Cook and Charlotte Cuming are beginning to see a deeper connection between wool, craftsmanship and transformation itself.

NINE TO SIX: quality as material, gesture, and research

Woman with long wavy dark hair wearing a navy coat over a black garment, hand held at her collar

With NINE TO SIX, veramonteforte, Successori Reda, and Camera Buyer Italia bring to life a cultural and design-led project centered on a new idea of quality: not ostentatious, but built through material, time, expertise, and vision.

Concluding Our Journey: From Sheep to Shop at Reda

Smiling woman attaching a label to a blue Reda 1865 fabric swatch card at a workshop table

Every journey has its final chapter. But the true value lies in what we carry forward.
Months ago, we welcomed two young interns, Abigail and Lily, inviting them to explore the heart of Reda’s production process, step by step.

When Fabric Enters the Game: Reda & M.J. Bale x Wallabies

Man in a dark textured wool-look blazer and white open-collar shirt stands on a rugby pitch at dusk

Performance begins long before stepping onto the field. In collaboration with M.J. Bale, we brought our Reda Active fabrics into a new context: the uniforms worn by the Wallabies during official appearances, events, and international travel.

ANTI-UNIFORM: one valley, many identities

Black-and-white portrait of an older man with white hair in a dark polo shirt, with spools and paper tags behind him

ANTI-UNIFORM was conceived as a photographic narrative of the territory in which Reda has had its roots since 1865: a valley where time does not stand still, but flows to the rhythm of daily work.