Timeless Elegance.
The lasting appeal of fine tailoring.

Timeless Elegance considers the enduring qualities of a tailored wardrobe through the choice of material.
Fine Merino wool and precious fiber combinations offer different interpretations of refinement, from the clarity of a surface to the softness perceived in the hand.

The selection gives tailors a foundation for garments whose character comes from proportion, construction, and the quality of the fabric itself. Each quality brings its own tactile expression, allowing a classic silhouette to reflect individual taste without relying on excess. An approach to Made to Measure that values the details of the material and their contribution to a composed, lasting sense of elegance.

150's Suite

Fine wool for a considered wardrobe.
Read more
Shop now
Super 150’s Merino wool defines a selection dedicated to the quality of the material. A refined starting point for tailoring in which the hand and appearance of the fabric contribute to the character of the finished garment.

Cashmere & 150’s Flannel

A tactile interpretation of refinement.
Read more
Shop now
Cashmere and fine wool bring a distinctive material sensibility to flannel. A selection that invites close attention to softness and surface, offering a tactile perspective on the tailored wardrobe
Close-up of folded gray wool fabric with a dark glen check pattern and visible woven texture
Close-up of dark charcoal wool fabric with soft folds and a fine diagonal weave texture
Close-up of a gray woven wool fabric with a fine, textured weave and soft folds

Refinement in the details.

The value of a fine fabric is revealed through close observation. Fiber selection, construction, and finishing shape its surface and hand, giving the tailor a material with which to express proportion and personal style. Timeless Elegance places this relationship at the heart of the collection.

Explore the lookbooks

Discover the evolution of Reda’s Made to Measure collection through its lookbooks.
A source of inspiration for tailoring professionals, exploring fabrics, textures, and distinctive interpretations of contemporary elegance. 

Explore the lookbooks