Over the past few years, fashion has really developed a new level of environmental awareness and put the emphasis on fabrics and garments that are able to combine style, elegance and quality with respect for the environment and its natural resources. This level of attention responds to the needs of enlightened customers who have come to expect high-quality, elegant fabrics and garments that are sustainable and good to the environment.

As a response, runways and stores have seen an increase in sustainability-minded clothes and fabrics that can truly embody a strong drive for change. More than a mere trend, this approach signals a new standard for the fashion industry aimed at seuring a better future for the upcoming generations.

For over 15 years, Reda has been a strong advocate for sustainability. A part of its Fall Winter 2020/2021 collection, Reda Flexo, the company’s stretch fabric range, is introducing recycled stretch carded flannel, a true innovation born from constant research and relentless efforts to manufacture in a more environment-friendly way.

Reda Flexo’s recycled stretch carded flannel stems from the desire to reutilize and breathe a new life into excess fibers retrieved from Reda’s production line. This allows to reduce waste and take concrete action towards a circular economy.

Respect for the environment and waste-reduction technology research: two key values at the core of Reda Flexo’s Fall Winter 2020/2021 line-up. The result is a high-quality fabric designed to promote a sustainable fashion economy. Just like every other Reda Flexo fabric, recycled stretch carded flannel uses ROICA™ V550, the new generation polymer created by Asahi Kasei’s Research and Development team, a true innovation in the field of sustainable stretch fibers.

To showcase the key elements of the new collection, Reda Flexo commissioned Italian illustrator Cinzia Zenocchini to draw a series of inspiring and colorful sketches. “Contemporary elegance, defined” follows the Reda Flexo man throughout a day of shopping for suits that truly meet his needs and demands. Reda Flexo’s signature elements and the exciting new development embodied by recycled stretch carded flannel thus come to life through a series of captivating colors and lines that mix the sharp and the blurry.