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On our journey to discover Reda's craftsmanship, we come to one of the last and finest steps: ennobling, also known as finishing. This prestigious name is due to the department's mission: to transform raw pieces into finished fabrics of the highest standard, ready to dress the shelves of the world's best tailors. Here, washing, ironing, fixing and other innovative techniques are interwoven to enhance the unique qualities of each fabric.
Finishing is the beating heart of tailoring: it responds in versatile ways to customer demands, tailoring treatments to the specific needs of each item. Indeed, each fabric is refined through a combination of processes that improve its stability, softness and appearance, giving it the tangible quality that is Reda's hallmark.
But it is not just a matter of technique. Thanks to innovative vision and established experience, the professionals in Reda's finishing department experiment with new possibilities using state-of-the-art machinery, creating unique and distinctive fabrics that anticipate trends and respond to new market challenges.
Finishing also represents the last bastion of quality: each piece is finished and rigorously controlled to ensure excellence. With a team of more than 50 experts, Reda achieves an extraordinary result: 550 pieces finished every day, a symbol of craftsmanship that combines tradition and innovation at the highest level.