Reda debuts its first Digital Green collection
The Spring Summer 2022 season sees the Reda Group present its very first Digital Green collection, thus reasserting the company’s digital and innovative spirit, as well as furthering its commitment to sustainability. The collection stems from the encounter of the artisan craftsmanship of the creation process and the creative thinking expressed through upcycling, digitalization, customization and creative inspiration. It is a Digital Green collection, fully created in a digital manner so as to guarantee waste reduction.
Sustainable innovation has always played a strategic part in the Reda Group, meaning each fabric is the result of a company-wide effort throughout the entire production process, so as to offer customers an innovative certified product that truly respects the environment. Further innovation is brought by the digitalization process undertook by the Reda Group who created the Spring Summer collection digitally; the collection is now easily accessible via a few clicks through the Reda 4.0 digital platform, which offers unprecedented access to Reda’s extensive fabric range.
The Spring Summer 2022 collection accompanies the Reda 1865, Reda Active and Reda Flexo ranges through 5 distinctive universes, each created to cater to a specific situation, each with a very current story to tell.
Cosmopolitan – Essential. Linear. Formal.
This world sees business return to the core of our everyday, as we look forward to resuming travelling and meeting in person. Featuring neutral-hued fabrics with minimalistic silhouettes, this theme offers a revisited take on formalwear. Impeccable as ever, they will seamlessly adapt to any corporate environment.
Smart Twist – Everyday. Stylish. Informal.
The Smart Twist world takes us to a new environment: the home, where more and more of us are not only living but also working, thus reinventing the way we organize our days and interact with others. This means formalwear is replaced by a more informal aesthetic infused with functionality thanks to stretch fabrics and blends created to offer equal doses of comfort and style.
Café Society – Being. Making a statement. Standing out.
Café Society signals a strong return to human interactions and socializing. When it comes to ceremonies and special occasions, a classic tuxedo is no longer on the cards; it is being replaced by mixed fabrics in nocturnal shades featuring shiny and matte details to infuse garments with the kind of eccentricity that is perfect for anyone who wishes to stand out.
Indulgence – Lighthearted. Free. Relaxed.
Indulgence expresses a strong desire for freedom and reclaiming time for oneself. Created for off-duty days, this theme is all about lightheartedness, freedom and relaxation, stemming from a need to step outside the box and escape the everyday to travel and explore new places. Through soft and fluid shapes, the fabrics interpret the desire to experiment with new colors and patterns. The overall style is informal and relaxed.
Escape – Out and about.
The Escape world blends together the cosmopolitan style and active soul that define the Reda Active range to give life to highly technical and elegant fabrics created to meet our current standards of comfort. This world tells the story of Reda Active’s roots, a fabric inspired by the world of sports through a host of technical and innovative features.
Sustainable innovation has always played a strategic part in the Reda Group, meaning each fabric is the result of a company-wide effort throughout the entire production process, so as to offer customers an innovative certified product that truly respects the environment. Further innovation is brought by the digitalization process undertook by the Reda Group who created the Spring Summer collection digitally; the collection is now easily accessible via a few clicks through the Reda 4.0 digital platform, which offers unprecedented access to Reda’s extensive fabric range.
The Spring Summer 2022 collection accompanies the Reda 1865, Reda Active and Reda Flexo ranges through 5 distinctive universes, each created to cater to a specific situation, each with a very current story to tell.
Cosmopolitan – Essential. Linear. Formal.
This world sees business return to the core of our everyday, as we look forward to resuming travelling and meeting in person. Featuring neutral-hued fabrics with minimalistic silhouettes, this theme offers a revisited take on formalwear. Impeccable as ever, they will seamlessly adapt to any corporate environment.
Smart Twist – Everyday. Stylish. Informal.
The Smart Twist world takes us to a new environment: the home, where more and more of us are not only living but also working, thus reinventing the way we organize our days and interact with others. This means formalwear is replaced by a more informal aesthetic infused with functionality thanks to stretch fabrics and blends created to offer equal doses of comfort and style.
Café Society – Being. Making a statement. Standing out.
Café Society signals a strong return to human interactions and socializing. When it comes to ceremonies and special occasions, a classic tuxedo is no longer on the cards; it is being replaced by mixed fabrics in nocturnal shades featuring shiny and matte details to infuse garments with the kind of eccentricity that is perfect for anyone who wishes to stand out.
Indulgence – Lighthearted. Free. Relaxed.
Indulgence expresses a strong desire for freedom and reclaiming time for oneself. Created for off-duty days, this theme is all about lightheartedness, freedom and relaxation, stemming from a need to step outside the box and escape the everyday to travel and explore new places. Through soft and fluid shapes, the fabrics interpret the desire to experiment with new colors and patterns. The overall style is informal and relaxed.
Escape – Out and about.
The Escape world blends together the cosmopolitan style and active soul that define the Reda Active range to give life to highly technical and elegant fabrics created to meet our current standards of comfort. This world tells the story of Reda Active’s roots, a fabric inspired by the world of sports through a host of technical and innovative features.
