Chic Essential.
Everyday elegance.

Chic Essential brings together fabrics conceived for the everyday wardrobe, where a refined appearance must feel natural to wear. Merino wool, a soft hand, and balanced constructions give the selection its versatility, offering tailoring professionals a considered foundation for business suits and daily dressing.

The character of each fabric emerges through the relationship between surface, structure, and touch. Subtle differences allow a familiar silhouette to take on a personal expression, while the collection maintains a clear sense of ease and proportion. A practical approach to Made to Measure, in which the quality of the material supports the individuality of the finished garment.

Close-up of dark charcoal woven fabric with a fine textured weave, draped in soft folds
Close-up of navy blue woolen fabric with a fine woven texture and faint light check lines
Close-up of dark grey wool fabric with subtle pinstripes, draped in soft folds
Close-up of grey wool fabric with a subtle glen check pattern and soft folds
Close-up of dark charcoal wool fabric with a subtle herringbone weave and fine vertical stripes
Close-up of dark navy blue woolen fabric with a fine twill weave, fading into shadow

110’s Suit

A versatile foundation for everyday tailoring.
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A selection centered on Super 110’s Merino wool, conceived to support different interpretations of the tailored wardrobe. The character of the material leaves room for the cut, proportions, and individual choices of the wearer.

130's Suite

Fineness expressed through the fabric.
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Super 130’s Merino wool brings a finer material perspective to the selection. Each quality offers tailoring professionals a way to work with touch and surface, giving individual character to a composed silhouette.

Explore the lookbooks

Discover the evolution of Reda’s Made to Measure collection through its lookbooks.
A source of inspiration for tailoring professionals, exploring fabrics, textures, and distinctive interpretations of contemporary elegance. 

Explore the lookbooks