Following the success of the Milanese event, Reda Group attended the 15th edition of Milano Unica Shanghai. The fair, which is dedicated to the Asian market, has been held from the 12th to the 14th of March at the National Exhibition and Convention Center in Shanghai, as part of Intertextile. Milano Unica Shanghai has been the occasion to unveil to Asian buyers the Spring Summer 2020 Collection of Reda 1865, Reda Active and Reda Flexo lines.
Reda offer for Spring Summer ‘20
Reda offer for the Spring Summer 2020 is very rich: from Reda 1865 to Reda Active and Reda Flexo lines, Milano Unica Shanghai has been the ideal stage to give visibility to the vast selection of Reda Made in Italy fabrics. Reda 1865 Spring Summer Collection has been a celebration of the concept of Téchne, as the Art of Know-How. SS’20 fabrics are characterized by a luminous palette filled with delicate textures and elegant shades: from antique ivory and golden straw to azurite and eggshell, it is a harmonic mixture of personality and Made in Italy tradition. Following the success of the latest Milanese edition held in February, Reda took to Shanghai an absolute new entry for Reda Active line: Active Phase that uses the innovative PCM (Phase Change Material) technology, able to interact with the body and surrounding environment to better maintain body temperature. Reda Flexo is the other brand-new development within the Reda Group fabric offerings: this is a line of smart stretch high-performance fabrics, which are able to adapt to body’s movements, guaranteeing impeccable performance while fully respecting the environment. Reda Flexo uses ROICA™ V550, a next-generation polymer designed by the Research and Design team of Asahi Kasei, representing a veritable revolution in terms of innovative sustainable technology. At Milano Unica Shanghai, visitors had the chance to admire the sketches from An Ordinary Day series, made by English illustrator David Sparshott, who, through his unmistakable touch, has interpreted Reda Flexo’s characteristics.
