Made in Italy Tradition
One of the most distinctive traits of Reda is its strong connection to the surrounding areas. The company has always offered Made in Italy Merino wool textiles, an authentic expression of craftsmanship and of Italian style. Since 1865, Made in Italy has been one of Reda’s distinguishing traits. Quality and constant style research combine in a textile that interprets and revisits classic sartorial designs to offer a more pure and authentic expression of craftsmanship and Italian taste.
This vision, traceable throughout each phase, aims to convey the quality and luxury of Italian excellence through an attention to detail in each step of the manufacturing process: from the selection of raw materials to the creation of the final product. Reda has always produced its textiles in Italy – production takes place in the company’s Crocemosso mill, located in the hills of the Biella province. Reda follows the entire production chain from the raising of the sheep to the creation of the finished product in order to guarantee an exceptional quality fabric, expressly Made in Italy not only in terms of aesthetic, but also in the attention to detail.
One thing that has not changed about Reda since 1865 is its strong connection to the surrounding area. This aspect comes from a deep respect for the company’s local beginnings and an artisanal tradition that dates back centuries, passed on from generation to generation. The wool culture is deeply rooted in the manual skills of local artisans, who have always contributed to the success of the historic mill’s textiles.
Under the guidance of the Botto Poala family and thanks to the passion that has been passed down from father to son throughout the generations, Reda draws its strength from the artisanal specialization of local workers in order to produce a textile that is unique and of exceptional quality. Wearing a Reda fabric signifies choosing the luxury of Italian excellence in its most authentic form – an excellence that puts aesthetic elegance and the quality of every material first.
