Icon of Style.
A distinctive approach to tailoring.

Icon of Style explores the expressive side of Made to Measure through pattern, texture, and the character of the material. Different constructions give the selection a varied visual language, from the depth of flannel to the definition of a woven motif or the more relaxed appearance of a knit effect.

The collection offers tailoring professionals a way to give familiar garments a distinctive identity. A jacket can be shaped as much by the rhythm of its pattern as by its cut; a fabric’s surface can make a quiet silhouette more expressive. Material and design work together, creating room for individual choices within the contemporary wardrobe.

Close-up of dark olive-green woven wool fabric with a fine texture, softly shaded on one side
Close-up of brown woolen fabric with a subtle tonal check pattern and soft folds
Close-up of a dark brown woven fabric with a fine, tight weave texture and soft light across the surface
Close-up of soft folds in a dark olive-brown woven wool fabric with a fine, subtle texture
Close-up of cream herringbone woven fabric draped in soft folds, showing its textured zigzag pattern
Close-up of a dark olive-green woven wool fabric with a fine, tight texture, softly folded

Flannel Jacket & Suit

The depth of flannel.
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Flannel brings texture and a distinctive hand to jackets and suits. Its material character gives depth to the garment, allowing tailoring to express itself through the surface as well as the silhouette.

Milano Jaket

Character through color and pattern.
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A selection dedicated to the jacket, exploring the relationship between construction, color, and pattern. Different surfaces offer tailoring professionals a broad vocabulary for giving this wardrobe essential an individual expression.

Milano Jacket Vol.II

A further exploration of the jacket.
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Milano Jacket Vol. II develops the expressive possibilities of the tailored jacket. Patterns such as Prince of Wales checks take on a more playful character, offering a considered balance between familiarity and individual style.

Wool Silk Linen Jacket

Different fibers, a distinctive hand.
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Wool, silk, and linen bring complementary qualities to the fabric. Their interaction offers a material perspective on the jacket, with attention to texture, surface, and the balance of the composition.

Hopsack & Knit Effect

Structure with a relaxed character.
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Hopsack constructions and knit-effect surfaces explore different approaches to texture. A selection that gives the jacket depth and visual interest while opening it to a more relaxed interpretation of tailoring.

Explore the lookbooks

Discover the evolution of Reda’s Made to Measure collection through its lookbooks.
A source of inspiration for tailoring professionals, exploring fabrics, textures, and distinctive interpretations of contemporary elegance. 

Explore the lookbooks