Reda, which has always been dedicated to sustainable innovation, reaffirms its commitment to the environment and its physical and natural resources through a corporate campaign that explores the relationship between nature and humankind.

“Your Future is Our Present”: this is the title of a campaign that acts as a declaration of Reda’s philosophy as well as a concrete promise towards a more sustainable future. Four symbolic images feature faces and expressions fused with nature scenes; an invitation not to look away, but to take responsibility for a better tomorrow.

Four powerful shots feature expressions enfolding nature and with it, our future: Elena, Federico, Barbara and Sergio are four Reda's employees who, with their expressions, embody the philosophy and values of Reda to launch a strong and courageous message.

Using the hashtag #redapeople, Reda shifts the focus once again onto the employees, who are at the heart of Reda’s distinguished processes; they are the sole creators of a future that, if respectful of nature, can be more sustainable. The portraits, shot by Finnish photographer Christoffer Relander, are full of expression and an exemplary ability to represent the challenge our present is facing and that humankind has to understand in order to ensure a safer and more sustainable tomorrow.

Reda has always demonstrated a solid commitment to sustainability: in 2004, Reda became the first wool mill in the world to obtain the EMAS certification for the continuous improvement of its environmental performance. In 2019, Reda marked another accomplishment in the field of sustainability by drawing up an Environmental Product Declaration (EPD), a protocol that certifies the environmental impact generated by the company to create its textiles. The EPD is based upon a Life Circle Assessment (LCA), which examines Reda’s entire production process from farm to finished product.

These milestones represent concrete efforts by Reda, which aspires to be an example of transparency to ensure a sustainable future that respects both people and natural resources.