The new Reda campaign

Double exposure profile of a woman in a plaid wool jacket, with sky, mountains and leaves inside her silhouette

Reda’s commitment to sustainability comes to life with a corporate campaign in which people and their relationship with nature are the protagonists of the future.

Reda publishes two EPDs

Large eucalyptus tree backlit by the sun, with a fallen branch on green grass under a cloudy blue sky

Reda reaches an important sustainability milestone following the publication of two Environmental Product Declarations (EPD), confirming the historical mill’s efforts towards an ever-more sustainable manufacturing cycle.

Reda takes another important step towards sustainability

Dark navy wool fabric in soft folds with the Australasia EPD Environmental Product Declaration logo

Reda Group has taken yet another step forward in the field of sustainability with the creation of an Environmental Product Declaration (EPD), a protocol that certifies the impact correlated with the creation of the Group’s products.

From fleece to finished product

Close-up of draped blue woven wool fabric with orange and beige flecks, soft folds in shallow focus

From a meticulous selection of raw materials to the delicate processing of the wool, every single step is the result of a manufacturing process that is carefully supervised and Made in Italy.

Traceability and transparency

Merino sheep standing on a grassy mountain slope beside a rocky outcrop, looking toward the camera

In Reda, all phases of the manufacturing process are carefully monitored in order to offer a high quality fabric while guaranteeing maximum transparency to the client.

Sustainability and the land

Green rolling hills dotted with grazing sheep and scattered trees under a dramatic cloudy sky

A focus on sustainability is at the foundation of all Reda processes and these efforts are highlighted through the company’s appreciation for people and respect for the environment.

Reda sustainability award 2018

Two men with crossed arms pose before a Reda 1865 banner showing sheep: "150 years thinking outside the flock".

In its first edition, the Reda Sustainability Award recognized growers from New Zealand and Australia who distinguished themselves in the field of sustainability. Discover this year’s winners