Reda takes part in the 29th edition of Milano Unica

Folds of dark grey wool fabric with the handwritten-style white logo "Milanollnica" across the center

Reda takes part in the 29th edition of Milano Unica. The event will take place from July 9-11 at Fiera Milano in Rho and will present the new Fall-Winter 2020/2021 collection of the Reda 1865, Reda Flexo and Reda Active lines.

Modern Gentleman Story: New York

Empire State Building rising above the dense Manhattan skyline under a cloudy sky

The modern Gentleman’s journey continues in New York, the city that never sleeps. Reda 1865 reveals the most fascinating barber shops, restaurants and places you can’t miss!

Summer trends: the wool-linen suit

Close-up of draped woven fabrics in deep burgundy and cream, showing their textured weave

As Summer and warmer weather approach, so does the moment to refresh one’s wardrobe. The wool-linen fabric will be a go-to ensemble for taking on the coming season in style.

Modern Gentleman story: London

Close-up of a curved glass skyscraper facade with a diamond-shaped lattice, dimly lit against a grey sky

With its multi-faceted personality and timeless charm, London is the ideal destination for the modern gentleman. From a stop at a whimsical barber and dinner at a newly-opened restaurant to meanderings around the city, here is a selection of distinctive destinations.

Reda 1865 – Archives

Pink and white coneflowers among green leaves and dry grass plumes in a sunlit garden

The Reda Fall Winter 2020 collection is inspired by the fascinating concept of the garden as a space that is both natural and poetic at the same time; a place that contains emotions and atmosphere in continuous evolution.

Milano Unica Collections

Close-up of fluffy white raw fibers with the handwritten text “Milano Unica” across the center

The 28th edition of Milano Unica was filled with new developments by Reda Group: from the presentation of the Spring Summer ’20 collection and the new Active Phase offering to a new, innovative line of smart stretch fabrics called Reda Flexo.

Study

Raked gravel garden with moss-covered rock groups, bordered by a low tiled wall and green trees

Before thinking of the garden as a place in which to experience nature, it must first be considered an abstraction with a precise philosophy behind it.

The art of know-how

Draped blue wool fabric with a fine check pattern and thin tan overcheck lines

The Spring Summer 2020 collection pays homage to the concept of Téchne and is an ode to a new synergy between textile culture, processes and virtuous practices in environmental protection aimed at the manufacturing of fabrics that highlight beauty and savoir-faire

Spontaneous

Night view of a garden bed with ferns, grasses and reddish-purple foliage lit by a soft light

The fabrics of the Spontaneous Story are inspired by the works of celebrated Dutch landscape artist Piet Oudolf, creator of the High Line in New York and universally known as the father of spontaneous gardens.