Masterpieces

Masterpieces gives visual form to Reda’s textile world through 3D art. Created with MM Company, the campaign explores sustainability, design and innovation in three episodes, using films and images to turn the making of fabric into a visual narrative.

The journey connects raw material, yarn and finished cloth, revealing the ideas that accompany each transformation. At its centre is wool, interpreted through an imaginative language that opens a different perspective on textile expertise. The project received the Gold Prize at the 2024 ICMA Awards.