The Goat 2024

The GOAT introduces cashmere into a new expression of Reda’s textile world. Presented at Milano Unica in 2024 for the Autumn/Winter 2025 collection, the project explores the possibilities of this precious fibre through a contemporary total look.

The fabric sets the direction, inviting a different approach to proportions and combinations. The campaign gives this exploration a visual identity, with cashmere at the centre of a wardrobe conceived beyond established formal codes. A new chapter in which the material becomes the starting point for a distinct way of dressing.