Our fibres
The character of Merino wool.

The quality of a fabric begins with the qualities of its fibers.

 For Reda, Merino wool offers a distinctive balance of fineness, natural elasticity, and performance.

Direct knowledge of its origins and careful selection guide the choice of raw materials, creating the foundation for fabrics defined by a refined hand and lasting comfort.

Reda’s presence on its New Zealand farms and control of the supply chain support consistent standards and traceability throughout processing.

Careful selection

Fineness, length, strength, and elasticity guide the selection of each fiber. These characteristics influence the regularity of the yarn and the hand, durability, breathability, and comfort of the finished fabric.

A precise understanding of the material allows Reda to select wool suited to different constructions and uses.

Natural performance

Merino wool helps regulate temperature and absorbs moisture vapor, supporting comfort across different conditions. Its natural elasticity allows the fiber to respond to movement, contributing to the ease and versatility of the fabric.

Qualities that make wool relevant to both fine tailoring and more relaxed ways of dressing.

Exploring the possibilities of the fiber

Research begins with an understanding of the material itself. Reda explores the fineness, structure, and natural properties of Merino wool, selecting fibers and developing blends suited to different tactile qualities and performance needs.

Each combination brings a new expression to the fabric while preserving the distinctive character of wool.