Our farms.
Quality begins at the source.

A dense flock of woolly sheep gathered in a pen, with tall evergreen trees in the background
Frost-covered grassy pasture with a fence and dark mountains beneath a dramatic cloudy sky at sunrise
Merino sheep with thick wool looks at the camera in a field, with other sheep and mountains behind

To understand Merino wool, Reda chose to go back to its origins.

In 1993, the Group acquired Otamatapaio, its first farm in New Zealand, beginning a direct involvement in farming and the practices that determine the quality of the raw material.

This decision established a relationship with the land, the farmers, and the animals, founded on respect, knowledge, and collaboration.

With Rugged Ridges Station and Glenrock Station, Reda’s presence expanded, strengthening an increasingly integrated and traceable supply chain.

Direct involvement in the production of part of its Merino wool gives Reda a deeper understanding of animal husbandry and the distinctive characteristics of the fiber.

A direct relationship with the raw material

Being present on the farms allows Reda to follow the initial stages of the supply chain, from animal welfare and fleece quality to fiber selection.

Direct knowledge of these practices supports consistent quality standards and a close relationship with the land and the people who work it.

Merino sheep flock on dry ground, one looking at the camera, with snow-capped mountains and blue sky behind
Soft white wool fibre rolled in thick, spiralling coils, shown in close-up
Wire and wooden post fence in front of a farm building and paddocks, with tall trees in the background

A responsible supply chain

Sustainability, traceability, and respect for the environment guide Reda’s relationships with its farms. Long-standing collaborations with local farmers and certified programs support practices that care for animals, land, and farming communities.

A commitment that begins in the field and accompanies the wool throughout its journey from farm to fabric