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    HERITAGE

    The Evolution of Wool: New Perspectives for FW27/28

    Materials, colour and innovation redefine the role of wool in the contemporary wardrobe. The Autumn/Winter 2027/28 collection presents a vision that transcends the boundaries between formalwear and leisure, placing quality, functionality and durability at its core.
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    HERITAGE

    From Sheep to Shop: Understanding Transformation

    One month into the Reda From Sheep to Shop internship, the journey has moved beyond introductions. After discovering the people, places and processes that shape Reda’s vertically integrated supply chain, interns Theo Blatcher, Ella Cook and Charlotte Cuming are beginning to see a deeper connection between wool, craftsmanship and transformation itself.
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    HERITAGE

    NINE TO SIX: quality as material, gesture, and research

    With NINE TO SIX, veramonteforte, Successori Reda, and Camera Buyer Italia bring to life a cultural and design-led project centered on a new idea of quality: not ostentatious, but built through material, time, expertise, and vision.
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    HERITAGE

    Introducing the 2026 Reda From Sheep to Shop Interns

    From the sheep farms of the Southern Hemisphere to the textile districts of Biella, the Reda “From Sheep to Shop” internship continues its mission of shaping the next generation of wool ambassadors.
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    HERITAGE

    Fashion’s Chessboard: The Story of Houndstooth

    Known in English as “houndstooth”, and literally meaning “hen’s foot” in French, this iconic pattern changes namen when it scales up, becoming pied de coq.
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    HERITAGE

    The difference between Damier, Madras and Prince of Wales

    Three patterns, three stories: Damier, Madras and Prince of Wales
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    HERITAGE

    When Fabric Enters the Game: Reda & M.J. Bale x Wallabies

    Performance begins long before stepping onto the field. In collaboration with M.J. Bale, we brought our Reda Active fabrics into a new context: the uniforms worn by the Wallabies during official appearances, events, and international travel.
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    HERITAGE

    ANTI-UNIFORM: one valley, many identities

    ANTI-UNIFORM was conceived as a photographic narrative of the territory in which Reda has had its roots since 1865: a valley where time does not stand still, but flows to the rhythm of daily work.
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    HERITAGE

    THE GOAT M15: a Sport-Luxury vision inspired by sailing

    The image that best tells the story of the new THE GOAT M15 fabrics is that of a sailboat cutting through the waters of Lake Maggiore.
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    HERITAGE

    Milano Unica: Reda presents the Spring/Summer 2027 collections

    Reda presents a visual and material journey through heritage, territory, and textile innovation.
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    HERITAGE

    GENESIS – A New Idea of Made to Measure

    Imagine touching a fabric and instantly visualizing the suit you could create from it. The folds, the light, the silhouette: everything takes shape before your eyes, as if the sartorial thought had found a new way to reveal itself.
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    HERITAGE

    Concluding Our Journey: From Sheep to Shop at Reda

    Every journey has its final chapter. But the true value lies in what we carry forward. Months ago, we welcomed two young interns, Abigail and Lily, inviting them to explore the heart of Reda’s production process, step by step.
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    HERITAGE

    The intersection of technology and creativity: “From Sheep to Shop” part 3

    The journey continues for the young talents shaping the future of wool. Our internship program “From sheep to shop” offers not just insight, but real, hands-on experience at the heart of Reda’s craftsmanship.
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    HERITAGE

    The Journey goes on: “From Sheep to Shop” Interns discover Reda

    REDA welcomes you to the second chapter of “From Sheep to Shop”, the five-month Internship Program designed to bring the next generation of wool ambassadors on a journey across Reda’s supply chain.
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    HERITAGE

    Introducing the 2025 Reda "From Sheep to Shop" Interns: Lily & Abi

    REDA is proud to present the 2025 edition of the “From Sheep to Shop” Internship Program, a five-month immersive journey that explores every stage of Reda’s vertically integrated wool supply chain.
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    HERITAGE

    Massimo Monteforte x Reda

    There are meetings from which, like sparks, new visions are born. Just like the one between Reda and Massimo Monteforte, a designer with innovative ideas, far from the classic canons.
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