Reda products stand out for quality, luxury and sophistication and are the fabrics of choice for the most important international fashion houses.
Reda is an emblem of Italian expertise, combining craft traditions and technological innovation for the best results at all times.
Reda is a genuine Made in Italy brand which exports throughout the world but maintains a strong bond with its own land and still today makes everything in Valle Mosso near Biella where the company was set up almost 150 years ago and which still manages the whole production chain from the pile to the finished cloth.
Reda products are the culmination of a long heritage of deep-rooted values involving a constant search for excellence, strong human relationships with all our employees and an attention and respect for the environment which has brought the wool factory an Emas certification.
This is the year our long history began from the starting point of Carlo Reda’s passion for wool and entrepreneurial ability. It all began in a mill in Valle Mosso in Biella province which was transformed into a wool factory and progressively enlarged by succeeding generations until Albino and Francesco Botto Poala took over the whole building in 1919. Since then Reda has never stopped investing and developing, relying on the traditional craftsmanship of local workers to produce fabrics cherished for a sophisticated elegance tending towards purity and taste expressed
in designs featuring little weaving variations which create a touch of light. In 1968 a flood destroyed the factory but did not stop Reda who took advantage of the rebuilding work to focus on technological innovation. The next few decades saw large scale export development in international markets attracted by luxury and Made in Italy quality. Today Reda exports all round the world but maintains a strong bond with the Biella hills. A new factory was opened in 1998, the first wool factory in the world to take completely on board the new ‘compact’ spinning technology, in Valle Mosso where the Reda story began almost 150 years ago. For decades now Reda’s business has been well established in Europe, Japan and North America and it is now looking towards new markets such as Russia, China, India and South America with growing interest.
Code of Ethics
The code of ethics is a tool that integrates rules of law and regulatory standards. The company believes, in fact, that corporate decisions and the behaviour of its own personnel are based on ethical rules, even in cases in which they may not be codified by specific legislation.
The code of ethics is available to customers, suppliers and other entities that interact with Successors Reda S.p.A., which urge them to respect its principles and standards of conduct.