Reda unveils its Autumn/Winter 2027/28 collection, offering a contemporary wardrobe shaped by an essential, functional vision in which wool once again takes centre stage for its versatility and lasting quality.

Presented at the 43rd edition of Milano Unica, the collection brings together Reda 1865 and Reda Active, two complementary worlds united by a shared vision of dynamic, contemporary elegance.

The campaign tells the story of a single Reda vision, moving beyond the traditional distinction between Formalwear and Active. Set inside a historic Milanese building designed by Piero Portaluppi, it follows a man and a woman through different moments of their day, from work to leisure. In the final scene, one detail brings their stories together: they are both wearing the same coat. A simple gesture that reflects Reda's philosophy, where elegance and functionality coexist in seamless continuity.

Reda 1865 evolves with a clearer, more cohesive offering. At its heart is Passport, a traveller fabric made from 100% Super 110's Merino wool, designed for suits and trousers. Thanks to wool's natural elasticity and wrinkle recovery, it combines comfort with refined elegance. Its subtly mélange appearance recalls traditional winter fabrics while maintaining the clean finish of a worsted cloth.

Reda Active continues its evolution towards a more sophisticated approach to technical sportswear, with pure wool and stretch wool-nylon blends that combine comfort, freedom of movement and refined aesthetics. New for the season is The GOAT, inspired by a contemporary après-ski lifestyle: wool and cashmere, technical knit-inspired geometries and a dynamic colour palette define a collection that balances functionality with elegance.

MORPHO: Research Opening New Perspectives

Among the season's highlights is MORPHO – Reda by Dinamo Contemporary Fabrics, a research project born from the collaboration between Reda and Dinamo Contemporary Fabrics. More than a capsule collection, MORPHO is a laboratory dedicated to exploring new expressions of wool through innovative surfaces and finishing techniques, bringing together Biella's wool manufacturing expertise and Prato's textile craftsmanship. The project was first showcased through NINE TO SIX during Milan Men's Fashion Week.