Milano Unica: Reda presents its Fall Winter 2022 collection
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On the occasion of the 33rd edition of Milano Unica, the trade show entirely dedicated to the textile industry (happening at Rho Fieramilano on July 6th and 7th), the Reda Group presents its new Fall Winter 2022 collection across the Formalwear and Leisure categories. Offering the perfect opportunity to showcase the latest from Reda, it also provides further confirmation of the company’s commitment to sustainable innovation via outstanding quality fabrics manufactured in a way that fully respects the environment.
Committed to measuring and reducing the environmental impact of its production cycle since 2004, Reda is the first textile company in Italy, and one of the first worldwide, to receive the B Corporation certification, the most advanced global standard created to measure the economic, environmental and social impact of its members. To further confirm its commitment to sustainability and its desire to consistently improve its own performance, the Reda Group joined the ZQRX (ZQ Regenerative Index) initiative in 2021, a platform for people, companies and organizations who wish to collaborate and monitor their own sustainability performances in order to evaluate its strengths and identify potential improvements. ZQRX allows to gain a global perspective on the challenges to face in terms of sustainability and social responsibility in order to define a specific and targeted action plan.
ZQRX interprets and perpetrates the ethics and values behind "Regenerative agriculture", which aims at avoiding overexploitation of the land and improving soil fertility via ancient techniques and modern technology through action on minerals, organic components and microbiology as well as the reactivation of natural cycles.
Head-to-Toe: for Fall-Winter 2022, Reda is offering the perfect fabrics for head-to-toe looks that suit a wide range of needs and occasions. Channelling a classic Formalwear spirit, the Cosmopolitan range offers the perfect suiting fabrics, further complemented by a more seasonal offer of warm comforting items from the Winter Edit. Confirming the strong commitment to sustainability that drives the Group’s activities, the Back2Life, Made in Nature and #BeStretch capsule collections feature superior performances and respect for the environment. At the Leisure end of the season, Reda Active’s jersey and woven fabrics are ideal for comfortable garments. Practical and versatile, the pant fabric comes with superior stretch and is fully machine washable.
Sustainable innovation plays a key part in the Group’s strategy, with each fabric the result of a commitment across the entire production cycle to offer our clients an innovative and certified product that fully respects the environment. Innovation is tightly linked to the digital sphere, which is why the collection is fully available and accessible through the Reda 4.0 platform.