Men's fashion becomes a form of art
in the new Reda and Henderson’s video
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The new Reda and Henderson’s video
Timeless elegance and unmistakable style: these are the key ingredients at the basis of Reda and Henderson’s collaboration. Henderson is the Russian Men's Fashion House, which interpreted the modern men’s elegance for the last 25 years.
In this video, born from the collaboration between Reda and Henderson, the protagonist is Igor Tsvirko, the principal dancer of the Bolshoi Theatre ballet. Igor Tsvirko’s dance is both energetic and sinuous, elegant and strong: the dancer wears a classical Henderson suit made with 100% pure Merino wool fabric from the Reda 1865 line, which follows body movements in a harmonic and comfortable way.
This video breaks the stereotype that a classic suit is inconvenient: innovative technologies of Reda’s fabrics allows the creation of comfortable suits, which are able to follow body’s movements and are ideal to create both formal and casual suits. The message Henderson and Reda want to transmit through the video is that men’s fashion is a real form of art. The video comes from the desire to celebrate the first 15 years of long lasting and fruitful collaboration between Reda and Henderson, during which the two brands collaborated to create high quality pure Merino wool fabric suits.
Each Reda fabric is the expression of more than 150 years of history, Made in Italy excellence and sustainable innovation.