One recognizes a contemporary gentleman at first sight: every detail, movement and expression evokes a brand new take on elegance in which tradition and modernity come together in an unexpected way. The city is his natural habitat in which he is able to unravel countless daily commitments and dedicate a bit of time to himself and to his friends. His style is impeccable, proving that the suit really does make a difference. From Westminster and the Millennium Bridge to the Tate Modern and the high-rises that mark the city’s futuristic skyline, London – a city of timeless allure and mercurial spirit – is the place in which the modern gentleman can truly express his elegance, adding a contemporary touch to every outfit.
The iconic barber shop chair is undoubtedly where he can take a moment for self-care, relax and best express his style. But wait: there’s nothing conventional about the modern gentleman’s barber shop and London hides must-visit places that are perfect for his needs. At Ruffians (Marylebone), tradition is reinterpreted in a contemporary way and the modern gentleman can give a totally new twist to his appearance, always leaving with a new and distinctive look. Another innovative option is Pankhurst, located just steps from Carnaby Street, where Gentlemanly haircuts are the order of the day while beard and moustache grooming are a must.
When our Gentleman seeks modernity and minimalism, he heads to Manifesto, a Farringdon locale that knows how to please with cuts that are both elegant and innovative. The shop boasts a modern and welcoming style and between one moment of relaxation and another, our gentleman can spare a selfie or two to share with friends.
After refreshing his look, the Gentleman allows himself a well-deserved break in some of the best and most charming restaurants. When he wants to impress his significant other, he heads to Aviary (Finsbury Square) for a breathtaking view of London. Here, one can sip the best cocktails in the city and indulge in a dinner made with strictly local fare with a menu full of sustainable options. The décor makes everything seem boundless; its futuristic aesthetic makes Aviary a most-coveted locale. If the modern gentleman feels like sushi, his choices are endless. But if he seeks a restaurant that combines exceptional food with a picturesque location, Sushi Samba is the place to be. Situated on the 38th and 39th floors of the futuristic Bishopgate, Sushi Samba proposes a truly unique menu in which the art of sushi meets Brazilian and Peruvian influences. At Aqua Shard, the city is literally at his feet; for a lunch that is out of the ordinary, he’ll proceed to Sketch, the pinkest restaurant in London. For a relaxing respite, Clos Maggiore in the heart of Covent Garden does the trick: a must-try menu set against a bucolic backdrop.
Despite his preferences for a decidedly innovative aesthetic and free from the classic clichés, the modern gentleman will always make time for a made-to-measure suit and Savile Row in Mayfair is his go-to. This centuries-old street (the first tailors opened at the end of the 18th century), owes its fame to the tradition of made-to-measure suiting. Legend has it that the term “bespoke” originated here, becoming a synonym of handmade garments. Today, the tailors’ aesthetic has kept up with the times, able to meet the needs of the new generation of contemporary gentleman who now walk the city streets. A Reda 1865 Contemporary Classic fabric is perfect for showcasing the modern gentleman’s dual calling of traditional elegance and modernity. From jackets to suits, the Contemporary Classic line proudly represents the heritage of Reda Group and is characterized by fabrics that lend a contemporary touch to sartorial classics. A 110's Reda 1865 fabric featuring a Prince of Wales check is the ideal choice for the creation of Saxony suits that enhance the style and personality of a modern Gentleman who wants to stand out of the crowd. A Reda 1865 Contemporary Classic fabric is perfect for showcasing the modern gentleman’s dual calling of traditional elegance and modernity. From jackets to suits, the Contemporary Classic line proudly represents the heritage of Reda Group and is characterized by fabrics that lend a contemporary touch to sartorial classics. A 110's Reda 1865 fabric featuring a Prince of Wales check is the ideal choice for the creation of Saxony suits that enhance the style and personality of a modern Gentleman who wants to stand out of the crowd.
"One recognizes a contemporary gentleman at first sight: every detail evokes a brand new take on elegance"
