On the occasion of the 42nd edition of Milano Unica, Reda presents its Spring/Summer 2027 collection through a stand conceived as a narrative space—part memory, part vision.

Reda 1865

For SS27, the Reda 1865 line introduces two new capsules: The Passport and Calyssa. The Passport is more than a collection—it is a mindset. Designed for a life in constant motion, it expresses a pragmatic, nomadic elegance made to move seamlessly across places and moments. The capsule brings together lightness, performance, and natural wrinkle resistance, offering functional luxury that remains impeccable over time. It unfolds through three key interpretations: the iconic double-twist plain weave for travel suits, a structured and durable 3-ply fabric, and a stretch blazer that combines freedom of movement with sartorial precision. Calyssa, from the Greek kalòs (beauty and balance), is a capsule born from harmony. Wool, linen, and cotton come together in a refined material dialogue: wool for nobility, linen for texture and summer character, cotton for softness and comfort. The result is a fluid, airy handfeel and a quiet, natural elegance that speaks through balance rather than excess.

The Reda 1865 campaign continues the Anti-Uniforme project with a series of black-and-white analogue film portraits shot in the valley where Reda has operated since 1865. Artisans, professionals, and workers become the protagonists of a sincere visual narrative, portraying work as a shared language made of gestures, time, and relationships. Free from rhetoric, the images convey a timeless and deeply human aesthetic.

Reda Active

For Spring/Summer 2027, Reda Active advances its exploration of technical materials and sport luxury through a dynamic, contemporary proposal aligned with seasonal color trends. The collection expands with new jerseys, including white for a lighter summer identity, and introduces three-dimensional pure wool fabrics for shirting, defined by texture, depth, and advanced tactility. Ongoing fibre research further refines micron counts, enhancing comfort, performance, and visual quality. This season, The GOAT M15 draws inspiration from the world of sailing, with a narrative shaped by freedom, wind, and movement. Shot on Lake Maggiore, the campaign stars Domenico Lo Surdo, embodying a sport-luxury vision rooted in nature and authenticity.

The proposal is completed by a new Tecno-Lino capsule for summer outerwear, blending wool, linen, and high-tenacity Nylon 6.6. The result is a family of lightweight, resistant fabrics designed to perform across changing conditions while maintaining structure and comfort.

In a moment when fashion increasingly calls for truth, responsibility, and quality, Reda continues to define a language where technique meets culture, and tradition opens toward the future—transforming territory and material into performance, beauty, and inspiration.