Further confirming its commitment to sustainability and the desire to keep improving its per-formance, the Reda Group has joined ZQRX (ZQ Regenerative Index), the platform dedicated to people, companies and organizations who wish to collaborate and measure their sustainabil-ity performance to best identify their strengths and the areas they need to improve in. ZQRX allows to gain a global perspective on the challenges to face in terms of sustainability and so-cial responsibility, challenges that can be overcome through specific targeted actions.

The Reda Group applies the ZQRX protocol to its partners in New Zealand, asking them to measure their farm management performance and think beyond the classic concept of sustain-ability to gain a deep understanding of the complex interactions between promoting animal welfare and protecting the land, climate and community within which they operate. For Reda and its partners in New Zealand, ZQRX is a compelling journey towards continuous performance improvement, thorough measurement and monitoring as well as concrete action and collective awareness.

ZQRX interprets and perpetrates the ethics and values behind “regenerative agriculture”, which aims at reducing land use to a minimum while trying to improve its fertility by using a combination of antique techniques and modern technology, and acting on minerals, organic components and microbiology while reactivating natural cycles.

Regenerative agriculture creates a better future, positive and full of resources for the planet and generations to come. ZQRX promotes regenerative agriculture by focusing on the princi-ples and practices that can be implemented to achieve higher standards in terms of animal wel-fare and social responsibility.