{"id":7450,"date":"2026-08-27T10:06:10","date_gmt":"2026-08-27T10:06:10","guid":{"rendered":"https:\/\/www.reda1865.com\/our-identity\/"},"modified":"2026-10-09T09:19:00","modified_gmt":"2026-10-09T09:19:00","slug":"la-nostra-identita","status":"publish","type":"page","link":"https:\/\/www.reda1865.com\/it\/la-nostra-identita\/","title":{"rendered":"La nostra identit\u00e0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7450\" class=\"elementor elementor-7450 elementor-4598\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71dbd5f e-con-full e-flex e-con e-parent\" data-id=\"71dbd5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae57a49 elementor-widget elementor-widget-jet-engine-component-1387\" data-id=\"ae57a49\" data-element_type=\"widget\" data-e-type=\"widget\" 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type=\"text\/css\">.jet-component-instance-1649.jet-listing-grid--1387 .elementor-element.elementor-element-d9bef01:not(.elementor-motion-effects-element-type-background), .jet-component-instance-1649.jet-listing-grid--1387 .elementor-element.elementor-element-d9bef01 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/08\/Our-identity_01-web.jpg\");}<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"1387\" class=\"elementor elementor-1387 jet-listing-grid--1387 jet-component-instance-1649\" data-elementor-post-type=\"jet-engine\" style=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9bef01 video-box e-con-full e-flex e-con e-parent\" data-id=\"d9bef01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f6a86af e-con-full e-flex e-con e-child\" data-id=\"f6a86af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-323e202 elementor-widget elementor-widget-heading\" data-id=\"323e202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La nostra identit\u00e0.<br \/>\nUna cultura tessile fatta di persone e territorio.\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-000212c e-con-full e-flex e-con e-parent\" data-id=\"000212c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e95d36 elementor-widget elementor-widget-jet-engine-component-489\" data-id=\"4e95d36\" data-element_type=\"widget\" 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);}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-489 .elementor-element.elementor-element-4eb3638{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-489 .elementor-element.elementor-element-b104e8e .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}}\/* Start custom CSS for image, class: .elementor-element-3012e0a *\/@media (max-width: 768px) {\n.immagine-full img {\n    aspect-ratio: 3 \/ 4;\n    height: auto;\n    object-fit: cover;\n    object-position: center;\n}\n}\/* End custom CSS *\/<\/style><style type=\"text\/css\">.jet-component-instance-4689.jet-listing-grid--489 .elementor-element.elementor-element-2dec0da:not(.elementor-motion-effects-element-type-background), .jet-component-instance-4689.jet-listing-grid--489 .elementor-element.elementor-element-2dec0da > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var(--jet-component-colore_sfondo);}<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"489\" class=\"elementor elementor-489 jet-listing-grid--489 jet-component-instance-4689\" data-elementor-post-type=\"jet-engine\" style=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dec0da e-con-full e-flex e-con e-parent\" data-id=\"2dec0da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35ecd2f elementor-widget elementor-widget-heading\" data-id=\"35ecd2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il sapere dietro ogni tessuto.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb3638 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4eb3638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019identit\u00e0 di Reda affonda le proprie radici nel Biellese e nella conoscenza della lana. Dal 1865, sapere materico e competenza manifatturiera guidano il lavoro del lanificio, attraversando generazioni di persone che conoscono il dettaglio di ogni processo.<\/p><p>Questa cultura collega le origini della fibra alle scelte produttive. Vive nel rapporto con il territorio, nella cura delle materie prime e nello studio continuo di ci\u00f2 che un tessuto pu\u00f2 diventare. Un\u2019identit\u00e0 che si esprime nel lavoro quotidiano, in cui ogni contributo partecipa alla qualit\u00e0 e al carattere della materia finita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9e9be7 e-flex e-con-boxed e-con e-parent\" data-id=\"f9e9be7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97ac77c elementor-widget elementor-widget-jet-engine-component-603\" data-id=\"97ac77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-603.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-603 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--e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:#FFFFFF;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );text-decoration:var( --e-global-typography-accent-text-decoration );line-height:var( --e-global-typography-accent-line-height );background-color:var( --e-global-color-accent );}.elementor-603 .elementor-element.elementor-element-963fbd2 .elementor-button{font-family:\"Trueno\", Sans-serif;font-size:14px;font-weight:300;text-decoration:underline;line-height:24px;fill:#FFFFFF;color:#FFFFFF;background-color:#FFFFFF00;}.elementor-603 .elementor-element.elementor-element-1601014{--display:flex;--justify-content:flex-end;--padding-top:40px;--padding-bottom:40px;--padding-left:80px;--padding-right:80px;--e-con-transform-transition-duration:400ms;}.elementor-603 .elementor-element.elementor-element-1601014:not(.elementor-motion-effects-element-type-background), .elementor-603 .elementor-element.elementor-element-1601014 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:100% auto;}.elementor-603 .elementor-element.elementor-element-23792c7{--display:flex;--overlay-opacity:0.25;--position:absolute;top:0px;}.elementor-603 .elementor-element.elementor-element-23792c7:not(.elementor-motion-effects-element-type-background), .elementor-603 .elementor-element.elementor-element-23792c7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-603 .elementor-element.elementor-element-23792c7::before, .elementor-603 .elementor-element.elementor-element-23792c7 > .elementor-background-video-container::before, .elementor-603 .elementor-element.elementor-element-23792c7 > .e-con-inner > .elementor-background-video-container::before, .elementor-603 .elementor-element.elementor-element-23792c7 > .elementor-background-slideshow::before, .elementor-603 .elementor-element.elementor-element-23792c7 > .e-con-inner > .elementor-background-slideshow::before, .elementor-603 .elementor-element.elementor-element-23792c7 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-color:var( --e-global-color-text );}body:not(.rtl) .elementor-603 .elementor-element.elementor-element-23792c7{left:0px;}body.rtl .elementor-603 .elementor-element.elementor-element-23792c7{right:0px;}.elementor-603 .elementor-element.elementor-element-6c248ed{--display:flex;--z-index:2;}.elementor-603 .elementor-element.elementor-element-f46b84d .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:#FFFFFF;}.elementor-603 .elementor-element.elementor-element-faff62e .elementor-button{font-family:\"Trueno\", Sans-serif;font-size:14px;font-weight:300;text-decoration:underline;line-height:24px;fill:#FFFFFF;color:#FFFFFF;background-color:#FFFFFF00;}@media(max-width:1399px){.elementor-603 .elementor-element.elementor-element-f0a307d:not(.elementor-motion-effects-element-type-background), .elementor-603 .elementor-element.elementor-element-f0a307d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-size:100% auto;}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-603 .elementor-element.elementor-element-b8f8af0 .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-603 .elementor-element.elementor-element-1601014:not(.elementor-motion-effects-element-type-background), .elementor-603 .elementor-element.elementor-element-1601014 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-size:100% auto;}.elementor-603 .elementor-element.elementor-element-f46b84d .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:1024px){.elementor-603 .elementor-element.elementor-element-f0a307d:not(.elementor-motion-effects-element-type-background), .elementor-603 .elementor-element.elementor-element-f0a307d > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-size:100% auto;}.elementor-603 .elementor-element.elementor-element-f0a307d{--padding-top:40px;--padding-bottom:40px;--padding-left:40px;--padding-right:40px;}.elementor-603 .elementor-element.elementor-element-057693a{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-603 .elementor-element.elementor-element-b8f8af0 .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-603 .elementor-element.elementor-element-1601014:not(.elementor-motion-effects-element-type-background), .elementor-603 .elementor-element.elementor-element-1601014 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-size:100% auto;}.elementor-603 .elementor-element.elementor-element-1601014{--padding-top:40px;--padding-bottom:40px;--padding-left:40px;--padding-right:40px;}.elementor-603 .elementor-element.elementor-element-6c248ed{--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-603 .elementor-element.elementor-element-f46b84d .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:767px){.elementor-603 .elementor-element.elementor-element-92023a8{--gap:16px 16px;--row-gap:16px;--column-gap:16px;}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-603 .elementor-element.elementor-element-b8f8af0 .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-603 .elementor-element.elementor-element-f46b84d .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Trueno';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/03\/Trueno.woff2') format('woff2'),\n\t\turl('https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/03\/Trueno.woff') format('woff');\n}\n@font-face {\n\tfont-family: 'Trueno';\n\tfont-style: normal;\n\tfont-weight: 300;\n\tfont-display: swap;\n\tsrc: url('https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/03\/Trueno-Light.woff2') format('woff2'),\n\t\turl('https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/03\/Trueno-Light.woff') format('woff');\n}\n\/* End Custom Fonts CSS *\/<\/style><style type=\"text\/css\">.jet-component-instance-6823.jet-listing-grid--603 .elementor-element.elementor-element-74c44cf:not(.elementor-motion-effects-element-type-background), .jet-component-instance-6823.jet-listing-grid--603 .elementor-element.elementor-element-74c44cf > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/08\/Our-identity_02-web.jpg\");}.jet-component-instance-6823.jet-listing-grid--603 .elementor-element.elementor-element-23792c7:not(.elementor-motion-effects-element-type-background), .jet-component-instance-6823.jet-listing-grid--603 .elementor-element.elementor-element-23792c7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/08\/Our-identity_03-web.jpg\");}<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"603\" class=\"elementor elementor-603 jet-listing-grid--603 jet-component-instance-6823\" data-elementor-post-type=\"jet-engine\" style=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92023a8 e-flex e-con-boxed e-con e-parent\" data-id=\"92023a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f0a307d e-con-full bg-zoom-external e-flex e-con e-child\" data-id=\"f0a307d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-74c44cf e-con-full bg-zoom-internal e-flex e-con e-child\" data-id=\"74c44cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\" aria-label=\"Discover\" href=\"https:\/\/www.reda1865.com\/our-identity\/heritage\/\" aria-hidden=\"true\" tabindex=\"-1\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-057693a e-con-full container-testi e-flex e-con e-child\" data-id=\"057693a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f8af0 elementor-widget elementor-widget-heading\" data-id=\"b8f8af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La nostra storia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963fbd2 elementor-widget elementor-widget-button\" data-id=\"963fbd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.reda1865.com\/our-identity\/heritage\/\" aria-label=\"Discover\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopri di pi\u00f9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1601014 e-con-full bg-zoom-external e-flex e-con e-child\" data-id=\"1601014\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-23792c7 e-con-full bg-zoom-internal e-flex e-con e-child\" data-id=\"23792c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\" aria-label=\"Discover\" href=\"https:\/\/www.reda1865.com\/our-identity\/behind-the-fabric\/\" aria-hidden=\"true\" tabindex=\"-1\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-6c248ed e-con-full container-testi e-flex e-con e-child\" data-id=\"6c248ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46b84d elementor-widget elementor-widget-heading\" data-id=\"f46b84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dietro il tessuto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faff62e elementor-widget elementor-widget-button\" data-id=\"faff62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.reda1865.com\/our-identity\/behind-the-fabric\/\" aria-label=\"Discover\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopri di pi\u00f9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1b1a33 e-con-full e-flex e-con e-parent\" data-id=\"c1b1a33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-920a65e tag-h3 elementor-widget elementor-widget-jet-engine-component-305\" data-id=\"920a65e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-305.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-305 .elementor-element.elementor-element-4359b40{--display:flex;--min-height:900px;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:flex-end;--overlay-opacity:0.35;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-305 .elementor-element.elementor-element-4359b40::before, .elementor-305 .elementor-element.elementor-element-4359b40 > .elementor-background-video-container::before, .elementor-305 .elementor-element.elementor-element-4359b40 > .e-con-inner > .elementor-background-video-container::before, .elementor-305 .elementor-element.elementor-element-4359b40 > .elementor-background-slideshow::before, .elementor-305 .elementor-element.elementor-element-4359b40 > .e-con-inner > .elementor-background-slideshow::before, .elementor-305 .elementor-element.elementor-element-4359b40 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-color:transparent;background-image:linear-gradient(0deg, #79531A 0%, #79531A 100%);}.elementor-305 .elementor-element.elementor-element-9a229c8{--display:flex;--padding-top:0px;--padding-bottom:100px;--padding-left:80px;--padding-right:80px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:var( --e-global-color-primary );}.elementor-305 .elementor-element.elementor-element-59407a0 .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:#FFFFFF;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );text-decoration:var( --e-global-typography-accent-text-decoration );line-height:var( --e-global-typography-accent-line-height );background-color:var( --e-global-color-accent );}.elementor-305 .elementor-element.elementor-element-17d26fd .elementor-button{font-family:\"Trueno\", Sans-serif;font-size:14px;font-weight:300;text-decoration:underline;line-height:20px;fill:#FFFFFF;color:#FFFFFF;background-color:#61CE7000;border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-305 .elementor-element.elementor-element-82d25c1{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:flex-end;--align-items:center;--padding-top:0px;--padding-bottom:0px;--padding-left:80px;--padding-right:80px;--position:absolute;bottom:85px;}.elementor-305 .elementor-element.elementor-element-82d25c1.e-con{--align-self:flex-end;}body:not(.rtl) .elementor-305 .elementor-element.elementor-element-82d25c1{right:0px;}body.rtl .elementor-305 .elementor-element.elementor-element-82d25c1{left:0px;}.elementor-widget-icon-box.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-primary );}.elementor-widget-icon-box.elementor-view-framed .elementor-icon, .elementor-widget-icon-box.elementor-view-default .elementor-icon{fill:var( --e-global-color-primary );color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-widget-icon-box .elementor-icon-box-title, .elementor-widget-icon-box .elementor-icon-box-title a{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-icon-box .elementor-icon-box-title{color:var( --e-global-color-primary );}.elementor-widget-icon-box:has(:hover) .elementor-icon-box-title,\n\t\t\t\t\t .elementor-widget-icon-box:has(:focus) .elementor-icon-box-title{color:var( --e-global-color-primary );}.elementor-widget-icon-box .elementor-icon-box-description{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );color:var( --e-global-color-text );}.elementor-305 .elementor-element.elementor-element-79d2756 .elementor-icon-box-wrapper{align-items:center;gap:10px;}.elementor-305 .elementor-element.elementor-element-79d2756.elementor-view-stacked .elementor-icon{background-color:#FFFFFF;}.elementor-305 .elementor-element.elementor-element-79d2756.elementor-view-framed .elementor-icon, .elementor-305 .elementor-element.elementor-element-79d2756.elementor-view-default .elementor-icon{fill:#FFFFFF;color:#FFFFFF;border-color:#FFFFFF;}.elementor-305 .elementor-element.elementor-element-79d2756.elementor-view-stacked:has(:hover) .elementor-icon,\n\t\t\t\t\t .elementor-305 .elementor-element.elementor-element-79d2756.elementor-view-stacked:has(:focus) .elementor-icon{background-color:var( --e-global-color-primary );}.elementor-305 .elementor-element.elementor-element-79d2756.elementor-view-framed:has(:hover) .elementor-icon,\n\t\t\t\t\t .elementor-305 .elementor-element.elementor-element-79d2756.elementor-view-default:has(:hover) .elementor-icon,\n\t\t\t\t\t .elementor-305 .elementor-element.elementor-element-79d2756.elementor-view-framed:has(:focus) .elementor-icon,\n\t\t\t\t\t .elementor-305 .elementor-element.elementor-element-79d2756.elementor-view-default:has(:focus) .elementor-icon{fill:var( --e-global-color-primary );color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-305 .elementor-element.elementor-element-79d2756 .elementor-icon{font-size:35px;}.elementor-305 .elementor-element.elementor-element-79d2756 .elementor-icon-box-title, .elementor-305 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.elementor-icon-box-description{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-305 .elementor-element.elementor-element-79d2756 .elementor-icon-box-wrapper{align-items:center;text-align:center;gap:8px;}.elementor-305 .elementor-element.elementor-element-79d2756 .elementor-icon{font-size:30px;}}@media(max-width:767px){.elementor-305 .elementor-element.elementor-element-4359b40{--min-height:600px;}.elementor-305 .elementor-element.elementor-element-9a229c8{--padding-top:0px;--padding-bottom:80px;--padding-left:40px;--padding-right:40px;}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-305 .elementor-element.elementor-element-59407a0 .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height 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{\n    opacity: 0.7;\n}*\/\n\n.btn-pause:focus-visible {\n  outline: 3px solid #fff;\n  outline-offset: 3px;\n  box-shadow: 0 0 0 6px #000;\n  border-radius: 50%;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"jet-engine-component\" data-elementor-id=\"305\" class=\"elementor elementor-305 jet-listing-grid--305 jet-component-instance-7977\" data-elementor-post-type=\"jet-engine\" style=\"\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4359b40 video-box e-flex e-con-boxed e-con e-parent\" data-id=\"4359b40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.reda1865.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/our-identity-video.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-9a229c8 e-con-full e-flex e-con e-child\" data-id=\"9a229c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59407a0 tag-h3 elementor-widget elementor-widget-heading\" data-id=\"59407a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La responsabilit\u00e0 in ogni fibra.<br \/>\nSostenibilit\u00e0 e qualit\u00e0 senza compromessi si intrecciano.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d26fd btn-link elementor-widget elementor-widget-button\" data-id=\"17d26fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.reda1865.com\/it\/la-nostra-identita\/responsabilita\/\" aria-label=\"Explore\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopri il nostro approccio responsabile<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82d25c1 e-con-full e-flex e-con e-child\" data-id=\"82d25c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79d2756 elementor-position-inline-start elementor-tablet-position-inline-start elementor-mobile-position-inline-start btn-pause elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"79d2756\" 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data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7478c0e e-con-full e-flex e-con e-child\" data-id=\"7478c0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36cf257 elementor-widget elementor-widget-image\" data-id=\"36cf257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"675\" height=\"450\" src=\"https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/08\/Our-identity_04-web.jpg\" class=\"attachment-full size-full wp-image-7452\" alt=\"Fibre di lana in tonalit\u00e0 blu attorcigliate in morbide spire dentro uno scolapasta forato, con ombre a strisce\" srcset=\"https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/08\/Our-identity_04-web.jpg 675w, https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/08\/Our-identity_04-web-300x200.jpg 300w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-371eb85 elementor-widget elementor-widget-image\" data-id=\"371eb85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"675\" height=\"450\" src=\"https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/08\/Our-identity_05-web.jpg\" class=\"attachment-full size-full wp-image-7453\" alt=\"Primo piano della mano di un uomo in giacca che tocca una fila di campioni di tessuto colorati su un tavolo scuro\" srcset=\"https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/08\/Our-identity_05-web.jpg 675w, https:\/\/www.reda1865.com\/wp-content\/uploads\/2026\/08\/Our-identity_05-web-300x200.jpg 300w\" sizes=\"(max-width: 675px) 100vw, 675px\" 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data-id=\"da5ca1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2fb050 elementor-widget elementor-widget-jet-engine-component-1012\" data-id=\"e2fb050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-engine-component-1012.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-1012 .elementor-element.elementor-element-67c2fdf{--display:flex;--min-height:700px;--justify-content:center;--align-items:flex-start;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--padding-top:50px;--padding-bottom:50px;--padding-left:80px;--padding-right:80px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:var( --e-global-color-primary );}.elementor-1012 .elementor-element.elementor-element-e359f5a{text-align:start;}.elementor-1012 .elementor-element.elementor-element-e359f5a .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed 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.elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );text-decoration:var( --e-global-typography-accent-text-decoration );line-height:var( --e-global-typography-accent-line-height );background-color:#FFFFFF00;}.elementor-1012 .elementor-element.elementor-element-8206943{padding:10px 0px 0px 0px;}@media(max-width:1399px){.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-1012 .elementor-element.elementor-element-e359f5a .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-1012 .elementor-element.elementor-element-40745c4{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-1012 .elementor-element.elementor-element-8206943 .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}}@media(max-width:1024px){.elementor-1012 .elementor-element.elementor-element-67c2fdf{--min-height:600px;--padding-top:50px;--padding-bottom:50px;--padding-left:40px;--padding-right:40px;}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-1012 .elementor-element.elementor-element-e359f5a .elementor-heading-title{font-size:var( 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class=\"elementor-element elementor-element-40745c4 elementor-widget elementor-widget-text-editor\" data-id=\"40745c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il sapere tessile cresce nell\u2019incontro tra prospettive differenti. I progetti Reda collegano il lavoro del lanificio a designer, professionisti della sartoria e altre discipline creative, offrendo alla conoscenza della materia nuovi contesti in cui svilupparsi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8206943 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8206943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.reda1865.com\/special-projects\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Esplora i progetti<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7450","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nostra identit\u00e0 | Reda 1865<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reda1865.com\/it\/la-nostra-identita\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" 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