on green break up
the austral blue”
For the spring/summer 2014 collection, the Reda styling department followed its own instincts: a thread uniting one feeling to another and based on taste and the beautiful. From the weave of Reda textiles emerge similar sentiments: coolness, performance, heritage and style as a state of inner being even before appearing on the exterior.
Weights are around 260 gr/m, a lightness later translated into the shape of the garment but that always departs from the fabric. Colors play around a homogeneous choice of high quality, passing from blue to octane to emerald green and arriving at tones of brown with pinkish casts.
The star of the collection is the blazer, always a basic part of the male wardrobe because it approaches the formality of the suit, providing elegance, but at the same time lacks its classic severity. The blazer of the future will feature a rustic but elegant look, the essence of comfort and the best travel companion in everyday life. Color orientation is to blue, a summer classic, and to the nuances of raw fibers without neglecting to include that typically British taste running to checks, over-checks and hound’s-tooth, almost as if they were presences that don’t contradict each other, moods that acknowledge one another even if barely hinted at, because they belong to the Reda tradition of elegance.
A rich, complete collection meeting all wardrobe needs with a series of flexible offers to be read as confirmation of that simplicity, basicness and exploration for which the Reda wool mills are renowned.